Donated used sneakers will be collected in each of the borough's schools until June 20.
"This foundation holds a very special place in my heart, as Max is my son's friend," Elementary School Counselor Renee Arp told Daily Voice. "I take pride and pleasure in doing whatever I can to support this foundation."
The Englewood Cliffs-based foundation was created in 2008, inspired by a young boy's battle with B Cell Lymphoma, its website states.
Max and Arp's son, Chris, met while they were in elementary school. They're now seventh graders.
Max's grandmother is a retired Cliffside Park school nurse, as well, Arp said.
Gently used sneakers are collected and recycled as affordable footwear in developing nations to raise money for families battling pediatric cancer, according to Max Cure Foundation's website.
"There are over 200 million pair of sneakers thrown away in US landfills every year," the website also states.
Students can help out by cleaning out their closets and donating sneakers that still have some life in them," Arp said.
"It is the hope that by simply donating old sneakers, we can make a difference in the environment and in a child's life," Arp said.
For more information about the campaign, watch the video above.