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DV Pilot police & fire

Male drivers 18 to 34, back seat passengers targets of ‘Click It or Ticket’ campaign

Photo Credit: Cliffview Pilot File Photo

PUBLIC SAFETY: Heads up male drivers 18 to 34 years old — and back-seat passengers, too: Another “Click It or Ticket” campaign returns Monday, May 18.

That includes passengers as well as drivers, with a particular emphasis on younger men, which research shows are less likely to wear seat belts.

This year’s two-week nationwide campaign will also focus on rear-seat passengers and will include more nighttime enforcement, when police say seat belt usage is traditionally lower.

Not coincidentally, the number of unbuckled people who die at night is higher than in the daytime, statistics show.

Last year, 374 police agencies in New Jersey participated in “Click It or Ticket.” The result: 26,635 seat belt citations, 4,363 speeding tickets and 944 drunk driving arrests.

The coast-to-coast campaign — considered the most successful of its kind ever — has become a staple of the Memorial Day weekend and the days leading up to it.

It involves checkpoints and saturation patrols, along with advertisements and media reports such as this that are aimed at emphasizing the critical life-saving value of using seat belts.

Thanks to the double-barreled approach, estimated front seat belt usage rate in New Jersey has been put at a shade under 88%, with a goal of 90% for this year.

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