EDGEWATER, N.J. — Richie Etwaru of Edgewater likes to encourage young professionals to try to get fired from their job.
This type of counter-intuitive advice is part and parcel of Etwaru's 12-ingredient "sauce" for professional achievement.
The Rebecca's Restaurant co-owner provides the full recipe in his recent book "Corporate Awesome Sauce," which was just named by Inc. Magazine as one of the 10 best leadership books of 2015.
"If everybody is going in one direction, I am going in the opposite direction," said Etwaru, whose 124-page book has sold 10,000 copies and counting.
"If you're not trying to get fired from your job it means you're not taking risks or standing up for your ideas at work."
The Guyana native and York College graduate felt the advice young professionals were being offered was tired and cliche.
Etwaru, a fast-riser in the corporate world, wanted to effect change.
"I read all the books about climbing the corporate ladder but none of it did it for me," he said.
"I was just tired of giving outdated, lame advice so I decided to write down things that I actually do.
"I showed it to a couple of friends and they said it was really good so I wrote the book," Etwaru said.
The author's work has been featured in "Forbes," "Huffington Post," and his ideas celebrated at TED talks and college lecture halls across the United States.
Etwaru currently serves as the chief digital officer for a large tech organization, but he considers himself to be a "change agent," doing extensive work advising companies and helping them "fine tune their ideas."
"What I live for is infecting the way people think," Etwaru said.
For people who are interested in his book, Etwaru has a pitch:
"If you are trying to figure out why it is that other people get promoted and you don’t, the answers are in this book."
CLICK HERE for more on "Corporate Awesome Sauce."