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Social Media Helps Small Cliffside Park Animal Shelter Make Big Impact

Bergen County Protection & Rescue Foundation.
Bergen County Protection & Rescue Foundation. Photo Credit: Facebook
Bergen County Protection & Rescue Foundation.
Bergen County Protection & Rescue Foundation. Photo Credit: Facebook
Bergen County Pet & Rescue Foundation.
Bergen County Pet & Rescue Foundation. Photo Credit: Facebook

CLIFFSIDE PARK, N.J. — Of the 467 cats and dogs that Bergen County Protection & Rescue Foundation in Cliffside Park rescued in 2014, 441 of them found homes.

The nonprofit rescue's webmaster Jodylynn Bachiman believes its 90% adoption rate correlates directly to its 6,500 Facebook followers and thousands of daily website page views.

"Social media has helped us grow so much," said Bachiman, who teaches web design at Pace University and built the rescue's website. "We have gotten a lot of exposure and I think it has helped us make a footprint."

Bergen County Protection & Rescue Foundation opened in a small facility on Second Street in Cliffside Park in 2012. The no-kill shelter runs on donations and the benevolence of its volunteers.

Bachiman updates the website and Facebook "constantly" — and it pays dividends.

"On the day the North Bergen animal hoarder story broke, we had 345,000 page views," Bachiman said, referring to a January story about some 50 cats and dogs rescued from a North Bergen home and taken in by Bergen County Protection & Rescue Foundation and other local rescues.

"We received over 600 applications for those animals," Bachimann said. "I was overwhelmed at the response the story sparked."

The animal rescue is looking to expand to a 4,000 square foot facility, and is also looking to expand its social media presence on Twitter, Bachimann said.

"There are lots of ways to keep growing," she said.

Bergen County Protection & Rescue Foundation is currently seeking volunteers for foster homes and donations.

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