CLIFFSIDE PARK, N.J. — When beautician Veronica Tapia realized there were no salons in the Cliffside Park area that catered to women with curly hair, she opened up her own.
Tapia launched Jersey Curl Hair Salon in 2012 and recently expanded to a larger location a few blocks down from her original location at 574 Anderson Avenue to 661 Anderson Avenue.
"When I started Jersey Curl I didn't think anything of it but we have grown very rapidly," said the Cliffside Park native. "The fact of the matter is not many salons in the area do what we do."
Tapia, 29, went to beauty school at Carson Institute in Manhattan and is a veteran of Deva Chan Salon — a popular salon for curly haired women.
"We use the Deva cut technique which is a dry hair cutting technique where we cut the hair curl by curl," Tapia said. "This way we are able to give our customers exactly what they ask for."
Another technique she borrowed from Deva Chan are "pintura highlights," which she said are much better for the health of your hair than regular highlights.
"Pintura is a hand painting technique that not many people do," Tapia said. "It can give you the color you want without having to jeopardize your hair health."
Tapia said she also relishes the opportunity to educate her customers on products, tips, and tricks for their curly hair.
"We want you to embrace your curly hair and learn to love it," she said.
Tapia is most proud of being able to open a small business on the main street of her hometown.
"We have a great main street area," she said. "I hope Jersey Curl can help get it going the way it used to be with a more local and friendly feel."